01 · The shift
The category shift.
Food is no longer just about inspiration. The recipe feed is saturated. What's missing is execution — the layer that turns a saved idea into a meal on the table.
A private invitation
Hungry for more?
We're building the execution layer for food — connecting creators, commerce and cooking into one category-defining platform.
The opportunity
We believe Carte can become a £300M business within 3 years.
Current valuation
£5M
Target
£300M · 3y
Exit scenarios
£100M · £300M · £1B
02 · The convergence
The creator economy meets food commerce.
Creators have built the trust. Retailers have built the logistics. No one has connected the two into a single, native consumer experience. Until now.
03 · The product
The execution layer.
From discovery to one-click shop to step-by-step cooking — Carte is the operating system between creator recipes and the kitchen.
04 · The model
The business model.
Subscription for cooks. Revenue share for creators. Commerce margin from partner retailers. Three durable, compounding revenue streams.
05 · The calculator
Model your position.
A simple, illustrative model. The real conversation happens over a call.
Illustrative calculator
Model your stake in Carte.
Based on a current valuation of £5M and three illustrative exit scenarios.
£
£5k£250k
Estimated equity
0.500%
Value at exit
£100M exit£500k
£300M exit£1.50M
£1B exit£5.00M
Illustrative only. Not financial advice. Outcomes depend on dilution, performance, and many factors outside any model.
06 · The next step
Be part of what comes next.
Request the full investor pack — financials, model, deck, and a personal conversation.